// STARTUP COMPARISON
Gett (Q by Gett crisis) vs YoTaxi
Gett (Q by Gett crisis) failed in 2022 due to Failed Pivots. YoTaxi failed in 2016 due to Competition. Different causes, different sectors, different eras — but the same simulation outcome.
| METRIC | 🔥 Gett (Q by Gett crisis) | 🔥 YoTaxi |
|---|---|---|
| Sector | Mobility | Mobility |
| Country | Israel | Mexico |
| Founded | 2010 | 2013 |
| Died | 2022 | 2016 |
| Raised | $690M | $8M |
| Peak | $1.5B valuation | 200K trips/month |
| Primary Cause | Failed Pivots | Competition |
// WHY EACH FAILED
🔥 Gett (Q by Gett crisis)
Failed Pivots
Gett launched as a B2C ride-hailing competitor to Uber in multiple markets. Unable to compete with Uber's network effects and subsidies globally, Gett pivoted to corporate ground transportation (B2B). The B2B pivot worked partially — Gett became a significant corporate mobility platform — but the company raised $690M partly on B2C promises it couldn't keep, and its valuation was significantly written down as the B2C operations were shuttered.
// LESSON
A pivot from B2C to B2B requires more than a product change — it requires a valuation reset. Investors who funded you at consumer multiples did not fund you at enterprise multiples. The capital structure must be renegotiated alongside the product strategy.
A pivot from B2C to B2B requires more than a product change — it requires a valuation reset. Investors who funded you at consumer multiples did not fund you at enterprise multiples. The capital structure must be renegotiated alongside the product strategy.
🔥 YoTaxi
Competition
YoTaxi was Mexico's first ride-hailing app, launching two years before Uber and Cabify entered the Mexican market. By 2015 the platform had 200K monthly trips and strong driver supply in Mexico City. Uber launched in Mexico in 2013 and began aggressive driver and rider subsidies, spending $1B across Latin America. YoTaxi, unable to match subsidy-funded driver guarantees or rider discounts, saw supply and demand migrate to Uber. The platform shut down in 2016.
// LESSON
Being first in ride-hailing is worthless if you can't match a late entrant's subsidy budget. YoTaxi had two years of head start and lost everything in 12 months because Uber could pay drivers more per trip than YoTaxi earned per trip.
Being first in ride-hailing is worthless if you can't match a late entrant's subsidy budget. YoTaxi had two years of head start and lost everything in 12 months because Uber could pay drivers more per trip than YoTaxi earned per trip.
// EXPLORE FURTHER