// STARTUP AUTOPSIES · COUNTRY

Startup Failures in Uruguay

27 startup autopsies from Uruguay. Each includes the exact cause of failure, verified financial data, and the documented failure pattern.

27 autopsies · newest deaths first

PedidosYa Uruguay (Post-Delivery Hero Exit)

foodtechUruguay2023

The regional food delivery pioneer that became a liability in Delivery Hero's portfolio.

Fire Sale

Conglomeratix

ecommerceUruguay2020

Uruguay's B2B e-procurement platform that couldn't outlast the COVID shock.

Silent Shutdown

HRTechUY

hrtechUruguay

Uruguay HR software for 100K formal employers where Buro already had 3K clients, Defontana entered from Chile, and Factorial has more European users than Uruguay's total formal employer count

Slow Death

PedidosYa Uruguay Exit

foodtechUruguay

Uruguay food delivery pioneer absorbed by Delivery Hero and stripped of local identity

Market Exit

SustUY

sustainabilityUruguay

Uruguay's ESG platform that UPM and Botnia's Finnish parent companies had already solved

Silent Shutdown

FinTechUY2

fintechUruguay

Uruguay second fintech confirming MercadoPago (1.5M users), Abitab (480 locations), and BROU digital banking covered the market in a 3.5M population

Slow Death

UruFin

fintechUruguay

Uruguayan neobank acqui-hired after exhausting the viable market in South America's most banked nation

Acqui-hire

EduUY

edtechUruguay

Uruguay's edtech that competed with Platzi in a market Platzi already served

Slow Death

GovTechUY

govtechUruguay

Uruguay's govtech startup that discovered AGESIC had already built the government's digital platform

Slow Death

MindUY

healthtechUruguay

Uruguay's mental health app in a 3.5M market where FONASA and BetterHelp both already served

Slow Death

GenomicsUY

biotechUruguay

Uruguay genomics for a 3.5M population market where INIA covers cattle genomics, MSP covers public health, and Illumina/BGI serve the private consumer market

Slow Death

LegalUY

legaltechUruguay

Uruguay's legaltech that ran out of lawyers before it ran out of features

Silent Shutdown

PropUY

proptechUruguay

Uruguay's property portal that MercadoLibre absorbed into irrelevance

Silent Shutdown

HealthTechUY

healthtechUruguay

Uruguay healthtech for a 3.5M population market where ASSE covers 45% publicly and 8 mutualistas have their own portals

Slow Death

TravelUY

traveltechUruguay

Uruguay's travel platform for a country whose tourist arrivals and resident population are nearly the same number

Market Exit

GameUY

gamingUruguay

Uruguay's gaming platform for players who preferred competing in Argentina's tournaments

Silent Shutdown

UruguayFin2

fintechUruguay

Uruguay's B2B fintech squeezed between Prex for SMEs, BancoEstado for individuals, and Mercado Pago for everything

Slow Death

AgroTechUY

agritechUruguay

Uruguay agritech for 32,000 farms where Cargill, Louis Dreyfus, and INIA already had digital programs

Slow Death

FinUY

fintechUruguay

Uruguay's neobank that discovered the unbanked preferred Redpagos to an app

Slow Death

MonteVerde Market

marketplaceUruguay

Uruguay's local e-commerce champion — Mercado Libre absorbed the category before it could scale

Slow Death

DataUY

analyticsUruguay

Uruguayan BI platform acqui-hired after exhausting the domestic market

Acqui-hire

EcomUY

ecommerceUruguay

The Uruguayan marketplace that couldn't outrun MercadoLibre

Market Exit

RegUY

regtechUruguay

Uruguay's RegTech for a banking market with 28 banks and 22 of them already using Big Four compliance

Slow Death

PedidosYa

foodtechUruguay

Uruguayan food delivery pioneer acquired by Delivery Hero — operations scaled back after global losses.

Acqui-hire

IoTUY

iottechUruguay

Uruguay's IoT startup for a manufacturing market owned by Finland and the Uruguayan state

Slow Death

DataGY

analyticsUruguay

Uruguayan data analytics platform acqui-hired after exhausting local market and stalling in Brazil

Acqui-hire

CryptoUY

cryptoUruguay

Uruguay's crypto exchange that Buda and Bitso absorbed before it could build brand

Slow Death

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Startup Failures in Uruguay

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