Skip to main content
UnicornBurnBETA
Evaluate a dealFeaturesMethodologyPricing
// sign inStart free →
Evaluate a dealFeaturesMethodologyPricing// sign inStart free trial →

// PLATFORM

FeaturesEvaluate a dealMethodologyPricingAPI

// COMPANY

AboutChangelogSecurityContact

// EXPLORE

AutopsiesRankingsInvestorsShare your story
© 2026 UnicornBurn
PrivacyTermsData RightsAccessibility
← All autopsies·Colombia·AI
// startup autopsy

DataKnow

Colombian AI analytics startup. Tableau and Power BI commoditized the category.

competition
Founded2016
Closed2021
CountryColombia
SectorAI
Raised$6M
FounderCamilo Acosta

// the model, blind

Evaluating only DataKnow’s profile at its peak — without knowing the outcome — the model ranked Competition as the #1 likely cause. That’s exactly how it died.

Full Analysis

Free · no account needed

Documented cause

DataKnow built AI-powered business analytics tools for Latin American enterprises. After raising $6M, the market was disrupted by Microsoft Power BI's aggressive price cuts and Spanish localization, and Tableau's expansion into the mid-market. Both global tools offered comparable functionality at prices DataKnow could not match without global R&D scale. DataKnow shut down in 2021.

Lesson

“Horizontal analytics tools compete against Microsoft and Google's R&D budgets. If you can't out-specialize them in a vertical they won't prioritize, you're building a product they'll ship as a feature update.”

FAQ

Why did DataKnow fail?

DataKnow, a Colombian AI analytics startup, shut down in 2021 after Microsoft Power BI's aggressive price cuts and Spanish localization commoditized the mid-market analytics category in Latin America.

// MORE AI FAILURES
IronSource (post-merger crisis)
AI
compare →
// engine intelligence on DataKnow
Tier 1 · instant unlock🔒 free account
Loading engine analysis…
Tier 2 · the productAnalyst · €149/mo

What you see retrospectively on DataKnow, applied predictively to your companies:

  • →Cross-reference this pattern against your live portfolio
  • →Alerts when a company you track starts matching this profile
  • →Export the IC-ready risk brief (PDF)
See Analyst plan →Evaluate a deal →

5,032 documented autopsies · 85.9% Top-3 cause match. How we measure accuracy →

← PrevSheylaEcommerceNext →TuMercadoEcommerce
XLinkedInClaim this autopsy·Report error
¿Te ha sido útil?