Evaluating only OpTier’s profile at its peak — without knowing the outcome — the model ranked Acquisition gone wrong as the #1 likely cause. Documented cause: No market fit.
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Documented cause
Primary failure cause: Lack of PMF. Outcome: Shut Down. Raised: $118.1M. 90% of startups fail. Learn how to not to with our weekly guides and stories. Join 40,000+ founders.
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OpTier was a cloud-based enterprise software business and provided customers with a business transaction monitoring platform. OpTier services included an Application Performance Management (APM) which helped businesses manage and optimize their projects with the help of contextualized large data. OpTier technology provided a way to empower trade arrangements by analyzing billions of business transactions daily and offered insights that aimed at helping companies proactively manage their businesses.
One of the main reasons that were recognized as having pushed the founders of OpTier to discontinue the application was the little market share, revenue and investment capital to re-position and regain growth. The company had raised over $100M in the seed funding but never kept pace with the market changes.
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