Evaluating only PedidosYa Market’s profile at its peak — without knowing the outcome — the model ranked Unit economics as the #1 likely cause. That’s exactly how it died.
Key Events Timeline
PRODUCT LAUNCH
PedidosYa Market launches in Argentina, Uruguay, Chile. $300M earmarked for LatAm expansion.
DOWN ROUND
Delivery Hero writes down Gorillas (€1.2B) and Glovo grocery. Same unit economics apply to PedidosYa Market.
Delivery Hero's Latin American brand PedidosYa launched PedidosYa Market — a q-commerce grocery service — across Argentina, Uruguay, Chile, Bolivia, and Dominican Republic in 2021, backed by $300M earmarked for LatAm expansion. By Q2 2022, Delivery Hero had already written down its European q-commerce businesses (Gorillas €1.2B, Glovo grocery) after seeing the unit economics collapse. PedidosYa Market was shut down in early 2023 as Delivery Hero initiated global profitability focus. 1,400 LatAm employees were laid off.
Lesson
“If your European q-commerce arm just wrote down €1.2B, launching q-commerce in Latin America with the same model is not a new bet — it is the same bet at higher cost. The unit economics that failed in Berlin also fail in Buenos Aires.”
PedidosYa Market, Delivery Hero's LatAm q-commerce expansion across 5 countries, shut down in early 2023 as Delivery Hero pursued global profitability focus after writing down its European q-commerce businesses. 1,400 LatAm employees were laid off.