// startup autopsy

PostRocket

A Facebook marketing platform that provided custom content recommendations and insights to help page owners optimize their posts for better engagement and sales.

marketfitSilent Shutdown

Quiet closure with no public announcement

Founded	2010
Closed	2013
Country	USA
Sector	Saas

// the model, blind

Evaluating only PostRocket’s profile at its peak — without knowing the outcome — the model ranked No market fit as the #1 likely cause. That’s exactly how it died.

Key Events Timeline

2010-10

FOUNDING

PostRocket founded by Murry Ivanoff and Tim Chae as a Facebook marketing platform

2010-2013

OPERATIONS

Company struggles with unrealistic goals, unreliable product, technical issues, and keeping pace with Facebook platform changes

2013-08

SHUTDOWN

PostRocket shuts down after Facebook launches its own free Insights service, making PostRocket's paid offering obsolete. CEO Timothy Chae announces closure and recommends customers use Facebook Insights

Full Analysis

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Documented cause

PostRocket failed due to an unreliable product plagued by technical issues, bugs, and frequent downtime that prevented quick expansion. Additionally, Facebook released its own free Insights service that directly competed with PostRocket's core offering, making their product obsolete in the market.

Lesson

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Failure anatomy

Collapse type

Silent Shutdown

🐌 LOW