// startup autopsy
SustBO2
Bolivia's second sustainability attempt targeting the one sector with EU buyer requirements
market sizeSilent Shutdown
Quiet closure with no public announcement · Fatal mistake: Second Bolivia sustainability attempt targeting quinoa and organic exporters; buyer ESG requirements from European importers existed but processed through Rainforest Alliance who didn't recognize SustBO2 data
| Founded | 2021 |
|---|---|
| Closed | 2023 |
| Country | Bolivia |
| Sector | Sustainability |
// the model, blind
Evaluating only SustBO2’s profile at its peak — without knowing the outcome — the model ranked Market too small as the #1 likely cause. That’s exactly how it died.
Key Events Timeline
FOUNDING
FUNDING
MILESTONE
SHUTDOWN